UX Mail
High-impact direct mail campaigns that cut through the noise to deliver a tactile experience that leaves a lasting impression.
Effective Uses
Use Case
A B2B technology company was looking for a way to reach high-value targets whose contact information was acquired from a reputable list provider (cold prospects).
Theme
Create credibility through technology + Daily physical connection
Premium Item
Echo Dot Holder
Incentive
Amazon Echo Dot Alexa-enabled smart speaker
Targeting and Segmentation
Purchased list targeting sales and IT leadership at B2B firms
Use Case
A consumer fitness product company was looking for a way to associate their brand with a morning ritual in an effort to engage warm leads.
Theme
Engage senses + Daily physical connection
Premium Item
La Columbe Premium Coffee
Incentive
French Press
Targeting and Segmentation
Warm leads who have expressed interest but not converted within 2 weeks.
Use Case
A B2C financial services organization was looking for a way to convert opportunities by presenting their offering in a unique, engaging way.
Theme
Create credibility through technology and content
Premium Item
Conversion Video Mailer presenting the offering’s strengths
Incentive
State of the Market Report
Targeting and Segmentation
Stalled opportunities – current opportunities the sales organization wanted to further engage/inform without the need for additional meeting time.
Use Case
An IT security consulting firm was looking for a way to reach out to current clients to promote their services related to changes in the regulatory environment.
Theme
Play/Gamification + Desk engagement
Premium Item
3D puzzle
Incentive
Not applicable to keep the interaction informational/conversational
Targeting and Segmentation
Current clients identified as being subject to regulatory changes, segmented based on the partner or client relationship executive in charge of that client.