Welcome to SmartMove
SmartMove combines the power of digital and traditional marketing to break through the noise and turn new residents into new customers.
Reaching and Engaging New Residents
Reach the Right Residents
Highly-Targeted Lists
Multiple providers are sourced to create a timely, comprehensive list – a significantly more effective approach than single-source vendors. Targeting can accommodate zip code plus 4 and more.
Three Times the Charm
Multi-touch Direct Mail
Three direct mailers help you establish your brand and increase response. Use them to welcome them to the neighborhood, introduce your services – whatever suits your organization’s goals.
Personal. Trackable.
PURLs and Landing Pages
Personalized URLs (PURLs) create a personal connection with your recipient, provide individualized response data, and make direct mail attribution easier.
Go Beyond the Mailbox
Digital Ads with Precise Targeting
A series of digital ads are run using precise geofencing and floodlight tagging technology to increase trackability, build brand awareness, and drive conversions. Craft your creative and we’ll do the rest.
Informing their Journey
Segmented Email Campaigns
Ongoing drip campaigns can be customized by interest and built around your strategies. Keep your target audience engaged and foster additional opportunities.
Measure and Improve
Personal Campaign Dashboard
Proprietary technology collects responses in real time, providing an immediate view into the performance of your campaign. Inform future campaigns via intelligent insights.
How It Works
Capture Attention the Moment they Arrive
SmartMove delivers a robust approach to new mover marketing, using a time-sensitive, multi-channel, multi-touch strategy that gets you in front of your target audience at exactly the right time.
Build Relationships that will Last a Lifetime
First impressions are important, but it can’t end there. Additional touches followed by automated email workflows build brand affinity and allow you to introduce respondents to related services of interest.